While I’ve spent more years than I care to disclose working in tech marketing, I started my career doing something called cause branding. It’s a cross between social purpose, brand management, and public relations, and it was all sorts of awesome. Having a deep connection to the mission of multinational organizations with a relentless focus on creating value for the communities around them filled my cup in ways that words cannot capture.
I’ve carried that sense of mission and purpose to every company and role that followed, and I think it helps to explain why I’ve been so stuck on staffing. There’s a warmth and inherent sense of meaning that comes from helping people provide for their families, find jobs that give them dignity and self-sufficiency, and in the case of many of RefAssured’s locum tenens and travel nurse staffing customers – literally save lives.
As anyone who has spent more than a few minutes with me can attest, I’m an extrovert and I like to talk. So, when my friend Leslie Vickrey of ClearEdge invited me to join her on her podcast, The Edge, for an honest conversation on a wide range of topics from marketing strategy to meritocracy, I asked “how high?’ and jumped at the chance.
In this podcast, we discuss:
- The differences between tech marketing and staffing marketing stemming from founding patterns
- What tech companies could learn from staffing companies (including but not limited to: relationships, humility, and self-awareness)
- What it means to make informed decisions predicated on diverse perspectives
- Why hiring for values, personality fit, and aptitude – in addition to skills, qualifications, and past achievements – is so important
- Why truly good marketing is based on the authenticity and empathy that only human beings possess