On Ref Around the Edges, we believe that every much-hyped innovation deserves a healthy dose of skepticism and context. We as technologists have an obligation to build solutions to solve meaningful problems – not find problems to justify the solutions we’ve already created. Nowhere are the stakes of this ethos more prevalent than in healthcare, where sloppy decision-making or cavalier experimentation can result in actual, irreversible human harm.
And yet, new advances in technology also present transformational opportunities for patient care and wellbeing when stewarded responsibly and with thoughtfulness. And as the healthcare staffing industry evolves beyond the demand spikes of the pandemic into a period where efficiency and pragmatism take center stage, it will be interesting to bridge the divide between possibility and utility.
This week we sat down with Kerry Perez, the chief marketing officer of AMN Healthcare, one of only two publicly traded healthcare staffing companies in the United States, and a bellwether of conscientious and consultative healthcare services. AMN is relentlessly customer-focused, acting as true partners to their clients and talent, and it shows not just in their brand reputation but also in their ability to weather the ebbs and flows of this new world of healthcare.
Kerry talks with Tommy and Vinda about:
- What the future holds for healthcare staffing companies as they seek to capitalize on current trends while creating differentiated and sustainable value
- The special role that marketing leaders play in separating substance from artifice in positioning a company and articulating its priorities
- Why AI is both unprecedently powerful and wildly overhyped, and how to put into context its short-term and long-term impact on healthcare staffing
- How to balance both financial health and unit economics of a business while taking intelligent risks and being trustworthy and ethical partners
- The immutable goalpost for healthcare staffing agencies and the companies, like RefAssured, that serve them – first do no harm.
Let us know what you think about the podcast on our LinkedIn page.