Brand Style Guide

Here are some guidelines for using RefAssured's brand.

It's RefAssured, one word with a capital R & A. Not Refassured.
Logo Overview

General Application Guidelines

File Usage

The R and wordmark combined are the legally registered logo and, together, comprise a distinctive mark. The R is designed using one continuous line, to convey the process of automation. The wordmark must always be accompanied by the R. The R, however, can be used alone.

Colors

Use black and white logos for marketing assets, only use blue logos for product-related materials

Background

Use black logos for light backgrounds, use white logos for dark backgrounds

Overlay

Don’t place the logo over an image or complicated background

Logo Kits

Below you can download a zipped file of our logos

Download Logos

 

Horizontal

The R and wordmark combined are the legally registered logo and, together, comprise a distinctive mark. The R is designed using one continuous line, to convey the process of automation. The wordmark must always be accompanied by the R. The R, however, can be used alone.

Mark

Typography

Fonts & Application

Font Types and Application

Colors

Palettes & Application

Primary Colors
Main colors found in RefAssured product.

Primary Colors

Secondary Colors
Additional colors found in RefAssured product.

Secondary Colors

General Application Guidelines

Do
Use primary colors for most materials
Use darker colors on light backgrounds
Use lighter colors on dark background

Don't
Use too many colors in one asset
Use clashing color combinations

Elements

Types & Application

Icons and General Rules for Application

Icons should be aligned with our opensource icon library - Google Font Icons

Download the exact version from the library or use very similar icons.

Library Download Suggestions
Weight = 700
Grade = 200
Optical Size = 48 px
Filter = Outlined
Fill = On or Off

Image General Rules for Application
Simple and clear
Aligned with content
Colors coordinated with the brand
Human experience and technology

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